In an ironic twist, Glacéau Vitaminwater’s new ad campaign that boasts about obeying the law – “Legally, we are prohibited from making exaggerated claims about the potency of the ingredients in this bottle,” says the label on an oversized, silhouetted reproduction of its dragonfruit drink, is actually illegal due to its placement on New York City lampposts reports (The New York Times). MAS has been fighting illegal advertising for years through its illegal signage campaign.

In other news, The New York Times reports that Mayor Bloomberg is proposing to put wind turbines on New York City shorelines and bridges to diversify the City’s energy resources. In open space issues, The Brooklyn Daily Eagle follows democratic hopeful for the 25th State Senate District, Daniel Squadron, who is presenting a new vision for Brooklyn Bridge Park .

Round-Up
The urban farm at P.S. 1 Contemporary Art Center brings sustainability to summer parties, both intimate and large New York Times. A new documentary, “Richard Serra: Thinking on Your Feet,” investigates the influence of industrial urban areas on the artist’s works New York Sun.